Why You Rank #1 in Google but Never Appear in AI Answers
Ranking and being cited are two different competitions with two different judges. Here are the seven reasons a top-ranking page gets skipped by answer engines, and what to change.
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Visibilitas Blog
Guides on Generative Engine Optimization (GEO), AI search visibility, and technical SEO, from the team building Visibilitas.
GEO vs SEO: What Actually Changes When AI Answers the Query
Generative Engine Optimization is not a rebrand of SEO. The ranking game becomes a citation game. Here is what genuinely changes, and what does not.
Structured Data for AI Answers: Which Schema Types Actually Matter
Schema.org markup will not make a model like you. What it does is remove ambiguity about who you are and what a page claims. Here are the types worth the effort.
The GEO Content Checklist: 12 Checks Before You Publish
A concrete pre-publish checklist for content you want generative engines to quote. No theory, twelve checks you can run in ten minutes.
How to Get Cited by ChatGPT, Perplexity and Claude
A concrete checklist for becoming a source that generative engines quote, from crawler access to the passage structure that actually gets lifted.
llms.txt Explained: What It Is, and Whether You Actually Need One
A short honest guide to the llms.txt proposal: what the file is, what it is not, what the evidence for it currently is, and how to write one that is worth having.
How to Measure AI Search Visibility (Without Fooling Yourself)
Brand-mention counting will tell you what you want to hear. Here is what to measure instead, and the false positives that make most AI visibility scores useless.
Off-Site GEO: Why Reddit, Wikipedia and Forums Decide What AI Says About You
Answer engines cite the places people discuss you as readily as the pages you control. What that means in practice, and how to work those surfaces without astroturfing.
Generative Engine Optimization: A Step-by-Step Guide for Product Marketers
Start by establishing your baseline. Before you can improve how AI answer engines describe your product, you need to know what they say today — and Gene…
AI Search Optimizations: A Product Marketer's Playbook for Winning Visibility
Search no longer begins and ends with a ranked list of blue links. Buyers now ask ChatGPT, Perplexity, Gemini, and Google's AI Overviews to compare opti…